DSS: The Annual Celebration of Red-Hot Retails & High Offers

DSS: The Annual Celebration of Red-Hot Retails High Offers

DSS is one of the most eagerly-awaited occasions on the annual retail calendar. It is the first major event of a very important year for the UAE, with the Emirates celebrating its Golden Jubilee in December and Dubai staging Expo in October.
- Organised by the Dubai Festivals and Retail Establishment (DFRE).
-  Will see Dubai light up in colourful decorations in 2021 edition of DSS.

DSS Opening Day
- Projections and fountain show at Burj Khalifa
- Palm Fountain at The Pointe 
- Imagine show at Dubai Festival City Mall 

Promotions 
*DSS Share Millionaire 
*Daily Surprises

Culture
1. DSS offers residents and visitors plenty of chances to win amazing prizes with raffles.
2. Gifts up for grabs as well as super offers in time for: 
- Eid Al Adha 
- Annual Back to School season

Shaping Up to Be One of the Best Yet & Great Deals In
- Dubai’s hotels
- Attractions 
- Fitness 
- Outdoor adventure destinations 
With 10 weeks of unmissable attractions, promotions, raffles, family events and much more.  Covid protocols will be in place during the event, including social distancing and the wearing of masks at all times.