In September 2025, Nakheel Mall—was officially renamed Palm Jumeirah Mall. The move, announced by Dubai Holding Asset Management (DHAM), reflects a new era in luxury retail, dining, and lifestyle experiences on the world-famous Palm Jumeirah.
Why Did Nakheel Mall Get a New Name?
The renaming of Nakheel Mall to Palm Jumeirah Mall is more than a cosmetic change—it’s a Dubai mall rebranding designed to strengthen the mall’s identity with its prestigious location. According to Dubai Retail, which manages the property under DHAM, the new name emphasises the mall’s role as the centerpiece of Palm Jumeirah shopping and as a flagship lifestyle hub for both residents and tourists.
Since its opening in 2019, Nakheel Mall has welcomed millions of visitors. This rebrand ensures that the mall continues evolving in line with Dubai’s fast-growing retail sector and global reputation for innovation.
What’s New at Palm Jumeirah Mall?
Alongside the name change comes an exciting redevelopment. The refreshed Palm Jumeirah Mall is rolling out new international fashion, lifestyle, and dining brands, ensuring it stays ahead as a must-visit retail landmark.
Shoppers can now explore stores from:
- Boss
- Polo Ralph Lauren
- Lululemon
- The Giving Movement
- Patrizia Pepe
Dining and lifestyle additions include:
- Brunch & Cake
- %Arabica
- Gyu Kaku (Japanese BBQ)
- Kartell (design furniture)
- Lego (family entertainment)
This expansion positions the redeveloped Nakheel Mall Dubai as a premier destination for Palm Jumeirah shopping, blending luxury retail with vibrant dining and leisure concepts.
A Landmark in Dubai’s Retail Evolution
The mall itself spans 418,000 sqm with more than 350 stores, offering direct access to the Palm Monorail and the luxurious St. Regis Dubai, The Palm hotel. Highlights include:
- The View at The Palm: a sky-high observation deck with sweeping views of Dubai’s skyline.
- West Rooftop dining: with standout restaurants like Gatsby, Chalet Berezka, and The Cheese Farm.
- A curated mix of international and local brands across fashion, beauty, home décor, and dining.
Why This Rebranding Matters
As competition grows with new mega-malls and lifestyle destinations across the city, Palm Jumeirah Mall is carving a distinctive niche: luxury, location, and lifestyle rolled into one.
For shoppers, the new identity means:
- More international brands to choose from.
- Upgraded experiences in dining, fashion, and entertainment.
- A stronger sense of place, tying the mall to the prestige of Palm Jumeirah.