Binghatti, Mercedes-Benz announce massive new branded residences


Binghatti Properties and luxury automotive company Mercedes-Benz have announced the launch of a co-branded luxury residential tower in Downtown Dubai.

Named Mercedes-Benz Places | Binghatti, the luxury branded residential project will stand at 341m tall with 65 stories. The project will be formally launched in January 2024.

This partnership combines the realms of real estate and automotive excellence, aiming to set new benchmarks in luxury design and living, Binghatti Properties said in a statement on Wednesday.

The real estate development will be situated in the heart of Dubai’s Downtown, surrounded by renowned landmarks such as the Dubai Mall, with breathtaking views of the iconic Burj Khalifa

Rising to an height of 341 meters and spanning 65 storeys, Mercedes-Benz Places in Dubai promises to be an masterpiece that will redefine the skyline of Downtown.

“We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living,” Muhammad BinGhatti, CEO of Binghatti said.

The partnership between Binghatti and Mercedes-Benz has been in the works for over a year, with a strong focus on creating a customer-centric approach that prioritises the needs of future residents.

Inspired by Mercedes-Benz’s design philosophy of Sensual Purity, the project’s architecture aims to create timeless and beautiful spaces, offering a sanctuary of serenity and purity.

By integrating smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in modern living spaces.

“With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. Binghatti, with their extensive experience in real estate development, is the ideal partner for us. Our goal with our first branded, real estate residential tower is to create desirable grounds that embody our brand’s DNA and provide our customers with a place to arrive, unwind, and call home."