UAE Becoming One of the World's Leading Destinations of Tourism


UAE, becoming a top international tourist destination as a distinguished travel destination and a preferred country for living and working.

The country is becoming a top 10 country in several competitiveness indexes related to the tourism, travel and hotels sectors in 2021.

Emirati Hotels Log in 6 Million

Emirati hotels attracted nearly six million visitors who spent 25 million hotel nights in the first quarter of 2022, an increase of 10% compared with the same period of 2019.

Period of Stay in Hotels
Grew by 25% during the same period, while the hotel occupancy rate was 80%, one of the highest internationally.

Hotels achieved Dh11 billion earnings in the first quarter of 2022, with an increase of 20% compared to the same period in 2019 by totalling nearly 200,000 hotel rooms.

Checking into Flights & Hospitality
The number of passengers who arrived at the country’s airports exceeded 20 million in the first quarter of 2022, compared to 8.6 million in the same period of 2021, an increase of 135%.

Contribution of the travel and tourism sector to the country’s GDP over the past three years was 3.4%, totalling 15% compared to 11.6% in 2019.

The above all may be acting as the following indicators which underscore the growing confidence in the UAE’s tourism sector and its prominent local or international reputation, as well as the efficiency of its sustainable tourism policies and the success of its initiatives, campaigns and exhibitions aimed at supporting the tourism sector.

Tourism Strategy
- Sector witnessed an increase in spending by local tourists in 2020 which stood at 33%, compared to 67% by international tourists.
- Spending by local tourists was at 22%, compared with 78% by international tourists in 2019.

Main Factor in Tourism Strategy
The key factor launched in 2020 is the marketing of major natural, cultural, heritage and historical attractions in the country, as well as developing the country’s tourism services, highlighting the beauty of the tourism experience offered by each emirate, and promoting recreational, cultural and community activities to improve the attractiveness of each emirate.

Role of Campaigns & Programmes
The World’s Coolest Winter Campaign Tourism initiatives and programmes are a key part of the country’s internal tourism strategy. The campaign was at the forefront of these initiatives, achieving outstanding successes around the country. The second edition of the campaign, which kicked off in mid-December 2021 and lasted till the end of January 2021, recorded proceeds totalling Dh1.5 billion and attracted over 1.3 million visitors over 45 days.

Dubai Expo 2020
The Expo attracted over 24 million visitors over six months. After Expo 2020 Dubai, Expo Dubai City will be opened in October 2022, which will make the country a new world-class destination and improve the national tourism environment, most notably in terms of business tourism.

By Launching Museum of the Future
UAE witnessed the launch of a unique tourism milestone, the Museum of the Future, which is a historical icon that features various theatres and high-tech labs in February 2022.

The museum was launched under a theme that focuses on climate and education to symbolise the establishment of a prosperous future based on development and prosperity. The theme also supports the local efforts to address climate change and achieve sustainability.